Follow by Many Faces
Many Faces is an anonymous music group, introducing a new electronic sound. The incognito music group’s mission was to disregard the vanity of fame and push out creative work to remind audiences of musical authenticity. The emotional and otherworldly lyrics inspired a sleek brand identity that utilised a futuristic font, a monochromatic palette and a mysterious tone of voice.
Follow was a single released by the music group.
Client /
Many faces
Scope /
Creative Direction
strategy
CONTENT
SOCIAL MEDIA
Transforming the song into euphoric scenes.
The content strategy for each single followed a process of transforming the song into euphoric scenes that placed the lyrics as subtitles across still, video and animation form. These visuals mimicked a frame shot from a film in an effort to connect each lyrical meaning to a visual context. To engage audiences, each single required a unique and diverse photoshoot concept where I was responsible for creative direction, styling, set design, casting, producing, and location scouting.
CONTENT ROLE /
Creative direction
styling & SET DESiGN
casting
producing & location scouting
CREDITS /