Summer By Design
Rosewood Hotels & Resorts is a luxury lifestyle brand known for its high-end reputation in the hospitality industry. In a post-pandemic world of travel, we were challenged with creating a campaign that spoke to a smaller, more connected world. Our mission was to develop and produce a campaign that spoke to experiential travel, not consumable.
As the Creative Producer, my role involved leading a team of strategists, designers, and directors to bring the campaign to life, undertaking production in Mexico and Paris. Summer By Design aimed to empower travellers to design their summer experiences with Rosewood, showcasing a global curation of personalised and imaginative journeys.
Client /
rosewood hotels & resorts
ROLE /
Creative Producer
AGENCY /
Studio ma
A Rosewood summer is a celebration of the sun
The campaign celebrated the sun, vibrant colours, and the desire to immerse oneself in enriched ways of life. Allowing consumers to discover a global curation of destination experiences - personalised, considered, imaginative journeys that illuminate new worlds and new perspectives. By partnering with international talent from diverse cities, the campaign presented personalised travel itineraries curated by the talent and their local Rosewood hotels in Mexico and France.
The project outputs included campaign strategy and creative direction, social media direction, photography, a high-end film, interviews with the talent, and detailed travel itineraries for digital marketing. I worked closely with the agency principal to ensure deliverables were executed on brief with aligned creative and strategy.
Project DELIVERABLES /
Campaign creative direction & STRATEGY
Branding, Naming & brand Identity
Art Direction
Print & DIGITAL Design
Photography, Motion & Animation
Social media direction
