The repositioning strategy focused on updating all social media graphic design, iconography, and lifestyle photography to be modern yet still cohesive with the romantic nature of the hotel’s vintage character. This was achieved with minimalistic illustrations, maintaining a consistent gold and black colour palette, and mixing in relatable lifestyle imagery with the live content captured at the hotel’s heavy events and award season programming.

Paired with a friendly tone of voice, the social media content produced was interactive with regular event itineraries, trivia, competitions, and giveaways which invited the community to interact with the hotel. Following the creative overhaul, we were able to create a platform that secured top tier social collaborations and formal partnerships with partners such as E! News, The Oscars, The Academy, MTV, Netflix, American Idol, and Discover LA.

Content role /

creative direction

styling

producing

live event content photography

To attract a community of creatives, film/tv industry heads, culinary enthusiasts, and travel tastemakers, we implemented a influencer and celebrity partnership program. We secured digital talent to create content highlighting hotel amenities and events. For top end celebrities of likes of Audrina Patridge, John Legend, Lionel Richie, Katy Perry, Justin Bieber, and Kristin Cavalry, custom accommodation partnerships were made and then publicized on social media for the hotel’s promotion.

Overall, I was able to increase the brand’s social media following over a 6 month period by 40% and foster a social media ecosystem that achieved on average 200+ user generated content tags on Instagram a month.

OVERALL RESULTS /

40% INCREASE IN SOCIAL MEDIA GROWTH ACROSS INSTAGRAM, FACEBOOK, & TWITTER over 6 months

5M+ cross-platform impressions over 6 months

28M+ REACH FROM INFLUENCER PARTNERSHIPS over 6 months

200+ AvERAGE user-generated content tags per month