MUSIC CASE STUDY
Many Faces
Many Faces is an anonymous music group, introducing a new electronic sound. The incognito music group’s mission was to disregard the vanity of fame and push out creative work to remind audiences of musical authenticity.
The emotional and otherworldly lyrics inspired a sleek brand identity that utilised a futuristic font, a monochromatic palette and a mysterious tone of voice.
CLIENT /
MANY FACES
ROLE /
CREATIVE DIRECTION & brANDING
strategy
CONTENT production
SOCIAL MEDIA & INFLUENCER PARTNERSHIPS
AGENCY /
UMBRELLA LOS ANGELES
Transforming the song into euphoric scenes.
The content strategy for each single followed a process of transforming the song into euphoric scenes that placed the lyrics as subtitles across still, video and animation form. These visuals mimicked a frame shot from a film in an effort to connect each lyrical meaning to a visual context. To engage audiences, each single required a unique and diverse photoshoot concept where I was responsible for creative direction, styling, set design, casting, producing, and location scouting.
CONTENT ROLE /
Creative direction
styling & SET DESiGN
casting
producing & location scouting
#FaceTheArt Series
To communicate Many Faces’ values, I created a project series called #FaceTheArt that partnered with a new generation of influential artists to create meaningful art for their eclectic community. I was able to meet and interview a number of diverse artists from various disciplines. The collaboration then involved the artists to create an art piece that symbolized a Many Faces song that resonated most with them.
OVERALL RESULTS /
120% increase Growth on social media ACROSS INSTAGRAM, FACEBOOK, & YOUTUBE
1.5M+ PLAYS ON SPOTIFY
116,503 MONTHLY LISTENERS ON SPOTIFY
