Nation LTD
Nation is a basics fashion line with a rich American heritage known foritsr classic white tees. After a decade, the company was faced with a brand challenge of feeling stagnant, I was brought on to help the brand developitsr content, social and influencer marketing strategies to ignite new growth.
The new slogan, #PerfectlyUndone, encapsulated the brand's refreshed stance on fashion where imperfect perfection reigns. All content creation and development followed a natural, laid-back Californian aesthetic intertwined with vintage-inspired editing that empowered the natural and simplistic way of dressing. This content was pushed through social, paid ads, and EDMs.
*Client was engaged through past employment with AGENCY Umbrella Los ANgeles
Scope /
brand strategy
CONTENT production
SOCIAL MEDIA
INFLUENCER PARTNERSHIPS
Authentically American and local.
With a focus to remain authentically American and local, two intimate micro influencer groups based in Texas and California were developed. These influencers were committed to posting about the brand over a 3 month period where we achieved a reach of 5M+. Overall marketing efforts resulted in a 40% growth in annual sales.
OVERALL RESULTS /
60% CROSS SOCIAL GROWTH ACROSS INSTAGRAM, FACEBOOK, & PINTEREST
5M+ REACH GENERATED FROM MICRO INFLUENCER PARTNERSHIPS WITHIN 2 MONTHS
40% GROWTH IN ANNUAL SALES
